“It’s all about the list.”

That’s what Brian Gardner told me in an incredibly insightful conversation we had last year.  To paraphrase a political cliche, “It’s the list, stupid.”

When I had that conversation with Brian, it was glaringly obvious. It’s one of those things that everyone already knows. But knowing you’ve got to build your list and actually doing something about it are two different things.   [Read more…]