This is a review of Brian Clark’s book “A Content Marketing Strategy That Works.” It is the second in a series of four books that Brian has written on content marketing and it is available free as an ebook. I highly suggest you get a copy (and read it!).
This book is available as both an PDF and an EPUB, which was great for me. I converted the EPUB to MOBI format and was able to read it on my Kindle. What I like about being able to read on my Kindle is that I tend to make notes, highlights, and marks in my books and use that information later, and this book was no exception. I was able to go back to my notes later for ideas on each section.
The book takes you through Brian’s recommended 7 Step Framework for Content Marketing Success. There are checklists in the book for each of the 7 steps in the framework. I found printing the content marketing success strategies from the PDF to be quite helpful in executing the plan.
What will you learn in this book?
By reading “A Content Marketing Strategy That Works” you will learn:
- What “Authority” is and why it is critical to content marketing success
- The catalyst that creates authority
- What “MVA” (Minimum Viable Audience) is and how to create one
- The comprehensive framework for getting you there
You will learn the “7A Framework for Content Marketing Success” and receive a checklist for each step in the framework. The framework is applicable to any content topic and works for building a viable audience. You’ll need to be able to build a minimum viable audience to be able to successfully execute your content marketing strategy. But Brian gives you ideas on how to do that. (And if you need more beyond that, definitely check out the Authority program.)
The book is not that long and you can probably read it in less than an hour. But the information that you get out of this will definitely help put you on the path to content marketing success.
I really liked Chris Guilleabeau’s “The $100 Startup” (and I also highly recommend that book), but I found that one thing in Chris’ book that was lacking was in many of his examples he makes the assumption that you already have a list to promote to. Brian Clark’s discussion of Minimum Viable Audience in A Content Marketing Strategy That Works fills in that void.
His discussion of MVA was probably the most critical component. Most people have a pretty good idea of writing half-way decent (or even good) content, and they know that “It’s The List, Stupid.” But what they don’t have a grasp on is how to identify what the Minimum Viable Audience is and HOW to get one. If you get nothing else out of this (free) book, that one little thing is the nugget that may turn your business around.