Plugin Review: Editorial Calendar

After blogging for some time, it became evident to me that I needed an editorial calendar.  I used to use a spreadsheet for this, and I have seen many other people handle their posting schedule in a similar way.

But I really was looking for something that was more effective, and something that would work well within WordPress.  Up until now, I just had not found the right solution.

Enter Editorial Calendar from Stresslimit

Here is what Stresslimit says about their Editorial Calendar plugin:

After years of hacking together editorial calendars for our clients using Excel spreadsheets and Google Docs, we decided that the blogosphere needed a better editorial calendar management tool. WordPress lets you create and edit your posts, but does not have the simple and powerful “bird’s eye view” of your content that allows you to control your long-term strategy.

That description sounded exactly like what I was searching for.

My Thoughts

Finding this plugin got me somewhat excited because it looked to be what I was searching for.  But after trying out other plugins, I will say I was a little skeptical as to whether it would really perform as described.

However, immediately after installing it, I found the plugin work quite well.  I was impressed.  It has an intuitive interface and had stable performance.  It also worked well on my mobile devices.

I particularly like the drag-and-drop interface they have provided.  You can easily schedule posts directly from the calendar page.  Changing the schedule is as easy as dragging a post to a new day (or changing the time).

All things considered, this is a very well executed plugin and I expect I will be using it consistently.  Honestly, after only a couple of weeks using the plugin, I’m not sure how I was able to function without it.

What Others Are Saying

Here is what Chris Brogan had to say about Editorial Calendar:

It works exceptionally well at a very simple, but useful task. It helps you plan out your content with a very useful drag and drop interface. I checked it out a day or two ago and am already using the heck out of it.

Copyblogger says:

No plugin alone can make you a brilliant strategist. But the WordPress Editorial Calendar is a tool that will encourage more strategic habits, thinking, and behavior.

Where To Get It

The plugin is available free in the WordPress Plugin Repository.

WordPress Trends Infographic

WordPress continues to grow in market share.  At present, it powers over 20% of all web sites.  When you consider sites that are using content management systems, WP’s market share is 58.5%, with the next closest being Joomla at 9.5%.  There is no question that WordPress has momentum to grow some more and I’ve staked a big piece of my business on it.

Nick Roach at ElegantThemes has put together a nice infographic to visualize WP’s growth trend.

WordPress Trends Infographic

Pressgram, iOS, and choosing your market

Important update to this post. John Saddington does want to release an Android version (that is good), but he’s going need your help. Read the update to find out what you can do.

A few days ago, I was excited to hear about Pressgram.  It is an app developed by John Saddington with a WordPress plugin that will break you free of Instagram.  I think Instagram is pretty cool, but it does make total sense to me to control the content.  This leads into the debate you will hear from blogging heavyweights like Copyblogger about “owning” versus “renting” (read Sonia Simone’s article on Digital Sharecropping).

Think of Instagram as renting whereas Pressgram is owning.  Instagram is digital sharecropping, Pressgram makes you the landowner.

All in all, it’s a cool app with some great opportunities for users including more active content control and brand management.  Unfortunately, that opportunity is presently limited to iOS users – read: iPhone/iPad – leaving me out as a potential heavy user.  My personal tech arsenal does not include a single Apple product.

Yes, I do prefer my Android devices. But, this is not intended as a debate over what is better – Apple or Android.  My point is about market share.  The numbers don’t lie – Android far outstrips iOS in this area.

Might I make a suggestion to Pressgram?  Consider launching an Android app.  I know there are more people than just me that would use it.

Maybe it’s just me, but wouldn’t you want to go for the largest possible audience?  Is it that Apple users are so much more hip?  Or perhaps it’s a better (more controlled) distribution network?

Fortunately for me, there are multiple devices around my house.  My wife is an avid iPad and iPhone user, and the kids have some iOS devices as well, so I’ve got access to try it out.  Yet, as much as I’d love to participate in the upcoming Pressgram Revolution, I’ll be on the sidelines (or at least limited to borrowing my wife’s phone from time-to-time).

Now before people go off telling me I’m a hater or something, that’s not my point at all.  I understand this was a kickstarted campaign with limited development resources so you kind of have to pick an initial market.  And I get the fact that the developer is probably going to develop for the environment that they use.  But I also know there is a big hole in market opportunity when Android is overlooked.

If I’m wrong – convince me otherwise or tell me what I’m missing.

UPDATE: So, this post is less than half an hour old and Pressgram developer John Saddington has informed me that an Android version of Pressgram is on the project list.  He confirms my thoughts that the developer is going to work in the ecosystem in which they are most comfortable, but when they release a really cool product, other users outside the fold are going to want it.  I hope you will join me in supporting John in further developing Pressgram – both for Apple AND Android – that means time, talent, and treasure.  Learn more about what you can do here.  You can subscribe to his update list here, and you should.