Pressgram, iOS, and choosing your market

Important update to this post. John Saddington does want to release an Android version (that is good), but he’s going need your help. Read the update to find out what you can do.

A few days ago, I was excited to hear about Pressgram.  It is an app developed by John Saddington with a WordPress plugin that will break you free of Instagram.  I think Instagram is pretty cool, but it does make total sense to me to control the content.  This leads into the debate you will hear from blogging heavyweights like Copyblogger about “owning” versus “renting” (read Sonia Simone’s article on Digital Sharecropping).

Think of Instagram as renting whereas Pressgram is owning.  Instagram is digital sharecropping, Pressgram makes you the landowner.

All in all, it’s a cool app with some great opportunities for users including more active content control and brand management.  Unfortunately, that opportunity is presently limited to iOS users – read: iPhone/iPad – leaving me out as a potential heavy user.  My personal tech arsenal does not include a single Apple product.

Yes, I do prefer my Android devices. But, this is not intended as a debate over what is better – Apple or Android.  My point is about market share.  The numbers don’t lie – Android far outstrips iOS in this area.

Might I make a suggestion to Pressgram?  Consider launching an Android app.  I know there are more people than just me that would use it.

Maybe it’s just me, but wouldn’t you want to go for the largest possible audience?  Is it that Apple users are so much more hip?  Or perhaps it’s a better (more controlled) distribution network?

Fortunately for me, there are multiple devices around my house.  My wife is an avid iPad and iPhone user, and the kids have some iOS devices as well, so I’ve got access to try it out.  Yet, as much as I’d love to participate in the upcoming Pressgram Revolution, I’ll be on the sidelines (or at least limited to borrowing my wife’s phone from time-to-time).

Now before people go off telling me I’m a hater or something, that’s not my point at all.  I understand this was a kickstarted campaign with limited development resources so you kind of have to pick an initial market.  And I get the fact that the developer is probably going to develop for the environment that they use.  But I also know there is a big hole in market opportunity when Android is overlooked.

If I’m wrong – convince me otherwise or tell me what I’m missing.

UPDATE: So, this post is less than half an hour old and Pressgram developer John Saddington has informed me that an Android version of Pressgram is on the project list.  He confirms my thoughts that the developer is going to work in the ecosystem in which they are most comfortable, but when they release a really cool product, other users outside the fold are going to want it.  I hope you will join me in supporting John in further developing Pressgram – both for Apple AND Android – that means time, talent, and treasure.  Learn more about what you can do here.  You can subscribe to his update list here, and you should.

Troubleshooting wp_mail WordPress Email Configuration

This is a continuation of the thoughts presented in the article “Testing the wp_mail Function.”  That article focused on how to actually check your WordPress email configuration with direct test of the wp_mail function to be sure that the function itself is working.  This is a good place to start if you are troubleshooting because if the function itself is not working, you need to track that down first.

If you have determined that wp_mail is operable, it is then probable that emails are being generated.  Knowing this, the next step is to consider other elements of your WordPress email configuration to track down why emails are not being sent or received.

Understanding script based email

WordPress sends email using wp_mail, a function that for all practical purposes operates like php’s mail. It is a way for your site to send email via a PHP script.

In order to determine what your problems might be, it is important to understand the potential email configuration requirements. Some issues could be server-based, others could be not understanding restrictions by your host.

What are your host’s email policies?

Valid email accounts

The first thing to know is what your host’s policies are for sending email via web scripts. If you spend a lot of time trying to track down problems before even knowing if you are in compliance with your host’s email policies, you could be wasting a lot of time.

Valid email headers

Some hosts require that any server-side email script send with a “from” address that is an actual email address. This may seem basic, but I’ve had a lot of support inquiries that didn’t bother to check this. WordPress by default sends email from a generic address “[email protected]”. If your host has a requirement that you send from a valid email address and you don’t have a [email protected] email configured, then your site can’t send email.

This isn’t a requirement with all hosts, but you should check to see if it is a requirement of yours. If this is a requirement, there are some things you can do to change the default “from” address.  See the following:

Another commonly overlooked issue that is similar is that some hosts require you send with a valid “from” header. Again, the WordPress default configuration doesn’t cover this – it sends email without headers.

Are you on a shared server?

In general, on shared hosting, the email process is shared, too. If another user on your host has a script that is tying up the email server, that is going to effect your site (and therefore your email script).

For those running WordPress on shared hosts, the issue most often is that email is delayed (sometimes significantly), not that it is inoperable.  But it is important to know if this is something you are likely to be effected by.  Just because someone doesn’t receive a message within seconds does not by itself mean that the message is not being sent.  It could be delayed.

What about spam filters?

Sometimes, the issue is that certain messages are simply blocked because of an addressing issue.  Emails coming into one of the major email provider domains (hotmail, aol, gmail, yahoo) can get flagged for a number of reasons.

If email from wp_mail is not getting delivered, you may need to consider is it not getting through to everyone?  Or is this limited to certain domains?  Getting blocked or blacklisted by a specific host could be an issue.

An easy solution

The simplest way around all of this is to use a valid email account sent through an SMTP server.  SMTP stands for Simple Mail Transfer Protocol and sending through an SMTP server simply means you have set up a real email address on your system and you are allowing the web based script (wp_mail) to connect to the server with appropriate account credentials.  This will satisfy most hosting requirements and also help you avoid system bottlenecks on shared hosting.

My usual solution for this is a plugin called WP Mail SMTP.  The problem with this is that the plugin has not been updated in over 2 years.  That could mean issues with more recent versions of WordPress (although at present that shouldn’t be the case) and also means you are likely on your own for support.

There are a few other plugins out there for this purpose as well.  Although not as popular (yet) as WP Mail SMTP, Easy WP SMTP looks promising.  Another is WP SMTP.

Using one of these plugins is an easy way to change your WordPress email configuration to send email via SMTP.  That is a more reliable and more stable way of sending email through WordPress.

For more information on testing, troubleshooting, and changing your WordPress email configuration for wp_mail, here are some additional posts:

InfoGraphic: Why All Marketers Should Be Thinking Mobile

Here is a great infographic from Quick Sprout: Why all marketers should be thinking mobile.  Today’s web is growing in mobile.  If you are not considering mobile devices in your marketing strategy, you are missing a huge piece of the market.  By 2014 (just next year), 1 in 3 U.S. Internet users will have a tablet device.

Be sure to take a hard look at some of the stats toward the bottom – a large percentage of mobile shoppers will leave a site if it is not optimized for mobile devices, and they will abandon a site if it takes too long to load.  Also, a surprising number of users prefer their tablet over their PC for online shopping.   [Read more...]