It’s called “Perfectionism” and it affects many new writers, developers, and freelancers. At some point, it affects almost everyone who attempts to launch their business online whether that business is content marketing or something else.
We tend to spend far too much time attempting to perfect our site and our content, yet not enough time propelling the business forward.
Unless you are an existing corporation with an established brand, don’t let this fear take hold. Get started. You can always come back and fix things later.
I was recently at Authority Rainmaker in Denver, which is a fantastic conference on content marketing. Chris Brogan was one of the keynote speakers and his presentation was dynamic. If you’ve ever seen Chris speak, you know what I mean. My biggest takeaway from Chris’ keynote was this:
(Lest you think I typo-ed – this is how it was printed on the slide for effect. Get it?)
So even the mighty Chris Brogan is telling you don’t sweat the small stuff. If you have a typo or a mistake, who cares? It makes you human.
This dovetails nicely with another point he made:
Non-converting media builds warmth & trust that earns you the right to promote converting media.
I know that’s not specific to perfectionism (or overcoming it), but the connecting point here is the imperfection makes you human. And that helps work toward building warmth and trust.
Imperfection Builds Trust
Content marketing is successful when you engage the audience. You engage the audience when you gain their trust. You can gain their trust by being honest, vulnerable, and yes, imperfect.
We can easily spend too much time worrying about perfecting a design or a blog post. Eventually, you just seize up and shut down. The result is lost productivity.
In business, and especially content marketing, lost productivity means lost revenue and opportunity. You can’t publish fresh content consistently if you are constantly succumbing to the fear of getting it exactly perfect.