Success online boils down to one thing – content. Content is what drives traffic, it makes search engines like Google happy, it builds your authority with your audience, and it converts readers into customers.
OK. So What?
So content is king. But what kind of content? How much? And how does that content convert into revenue?
These are great questions, and for people looking for shortcuts, let me be honest and tell you there are none. Building a successful business takes hard work and dedication. And that hard work is building content. But if you work hard (and smart), you can build a residual revenue stream.
One of the best tools available for bloggers to optimize their content for this type of strategy is Scribe. I’ve written about this before, and I’ll be honest and tell you that at $97/month, Scribe is not cheap. But building a business costs money. You should learn to analyze your expenses in light of ROI (Return On Investment). More on that in some other post.
Right now I want to tell you that if you are one of those people that doesn’t want to (or simply can’t) spend the money on Scribe, there is still some great information you can get from Scribe – for FREE!
Cut to the chase already! Where’s the free stuff?
Brian Clark, founder of Copyblogger which owns Scribe, has provided four free ebooks for you. Not just any ebooks, mind you. These are concise and focused ebooks on building a content marketing strategy that will help you convert readers into customers. Exactly the kind of strategy that I’ve been talking about and one that really does work.
The books are:
- The Business Case for Agile Content Marketing
- A Content Marketing Strategy That Works (my review)
- How To Create Content That Converts
- How To Effectively Promote Your Content
These books are available as EPUB and PDF, so you can read them on your computer or your ereader. They are not too long, but rich on content – content that will help teach you to be a better content marketer and how to drive traffic with content marketing.