Content marketing is an effective process of using content to drive traffic. Blog traffic is best turned into revenue with selling. This could be selling premium content, digital products such as themes and plugins, or services such as coaching and consulting.
How can you effectively use your content to increase sales and build your revenue? You need to build authority in your niche, grab the attention of your readers, hold that attention, help them decide to buy, and ask for the sale.
Copyblogger’s Authority program has done a good job of breaking down the content marketing sales process with the age old classic AIDA:
If you have ever worked in sales, you probably already know these points. Even if you are not in sales, but you have seen the movies Glengarry Glen Ross or Boiler Room, these points may not be new to you.
But knowing is not enough. How do you put a content marketing plan into action that capitalizes on AIDA and turns that into a successful online business for you? There is an old cliche in sales: “The fish don’t jump in the boat.” While it may seem obvious, if you don’t ask for the sale, you are going to close a lot less sales. An effective content marketing strategy includes a sales strategy to turn traffic into revenue.
You need to have a plan to incorporates content marketing to drive traffic to your site, offer solid and useful content that builds authority in your niche, develop a list, and market yourself and your product. Be sure to ask for the sale along the way.
This can be your year to increase your online revenue. Here are some posts that will help you further develop your content marketing strategy and incorporate that into your sales process.
- 5 Tips for Increasing Your Content Marketing Productivity
- How You Can Gain an Unfair Advantage In Content Marketing
- How Your Blog Can Boost Your Online Reputation
And if you are really serious about improving your online sales this year, I highly recommend that you sign up for these programs from Copyblogger Media:
Are these expensive? Some of you might think so. Others might consider it a bargain. Cost is relative. What is important is value. You need to consider your ROI, or Return On Investment. Authority will teach you how to improve your content marketing strategy focused on building and increasing revenue. Scribe will give you a tool to put that knowledge into practice. Together, you will see measurable results.
And both offer you a money back guarantee! That means you have zero risk to try them out. See if they are a good fit.
I have provided a couple of affiliate links here, so let me tell you, yes I get a commission on the sale. But consider that neither of these programs offer their affiliate program to people who have not purchased the product. I subscribe to both the Authority program and Scribe and I can tell you that I am quite happy with both. Long time readers of my blog know that I don’t recommend products I haven’t tried or wouldn’t buy, and that I have removed products from my recommended list when readers have reported bad customer service.
Since I originally published this post, Copyblogger has launched a new product – The Rainmaker Platform. If you are considering subscribing to Scribe or Authority, give Rainmaker a look. The reasons I mention this include features, cost, and value. As a user of Rainmaker, you will get access to Authority included. You will also get Scribe, and the whole thing is hosted on their Synthesis hosting platform. At a cost of $79/month if billed annually, this is a savings over getting Authority and Scribe. Scribe by itself is $97/month, so getting the Rainmaker platform represents a tremendous value.
And you get to try it out for free for 14 days. And that includes free training. If you don’t like it, you don’t have to keep it.