Site Review: PPC Management

What is Pay Per Click advertising?

Pay Per Click (PPC) advertising is a type of online advertising where the advertiser is only charged when someone actually clicks on their ad.  This is different from traditional advertising online where the advertiser is generally charged by the number of times their ad is displayed.  

PPC advertising can be a very effective way of advertising online, especially for someone with a limited budget that wishes to make the most of their advertising.

Pay Per Click Management

PPC Management is a term that refers to the management of PPC advertising.  Properly used and managed, a company can increase ROI (return on investment) over traditional forms of online advertising. has a good PPC Management Guide for Dummies, mastering the basics, as well as how to find the best PPC management service, tips for effective PPC management, using Google AdWords, and when to find seek professional help.

Want to learn more? is full of information about PPC advertising, from writing copy, to choosing keywords, to choosing an ad network.

What’s even better is that is designed as a collaborative environment, where everyone can participate.  Users can submit news and events regarding PPC advertising, as well as recommending PPC sites.  If you are ambitious, they are looking for volunteers.

Some helpful subjects you will learn about on the site:

  • Ad Writing
  • Keyword Selection
  • Bidding Strategies
  • Search Network
  • Content Network
  • Account Structuring
  • Tracking
  • Google Analytics
  • Heat Mapping
  • Call Tracking

There is also information on software for keyword research and spying, ad research and spying, reporting, and ppc management.

If you have a web site or are selling online and are new to online advertising options, you owe it to yourself to learn more about PPC advertising and PPC management.  Visit to learn more and become more effective with your online advertising.

This was a sponsored review


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