Building Successful Membership Sites: What You Need To Know

Many web entrepreneurs and freelancers would argue that the membership site is the ultimate business model. As someone who has utilized this concept for coming close to two decades, I would agree.

I built the first membership site plugin for WordPress, and I’ve seen the biggest growth in popularity in the past couple of years with many new plugins now available for building and deploying premium content membership sites.  In that time, I have learned a lot from building and operating my own membership sites as well as helping clients implement their own membership sites.

Like any other business model, in order to grow you must constantly learn and evaluate what is working well and what doesn’t work.  You must make adjustments accordingly.  Here are some things that I have learned about selling premium content via the membership site business model.   [Read more…]

Change WordPress email settings to reduce spam rejection

I have several other posts on how to improve the reliability of email sent via wp_mail and how to troubleshoot your WordPress email settings, most of which has focused on the sending end. A common followup problem is email sent from your WordPress site ending up in the user’s spam folder.  What can you do to your WordPress email settings to make your sent message less likely to be flagged as spam by the receiver?

The answer is that your WordPress email settings matter. [Read more…]