Faster page load times leads to higher conversion rates

There is no doubt that content marketing should be used for increasing sales and driving revenue. The volume of traffic it brings can certainly give you a boost if your readers are interested in what it has to say.

Consistently providing content for your audience is often perceived as the biggest challenge in content marketing. However, there are even more basic elements that might contribute to the interest of your audience that may have an even larger influence over readers’ purchasing decisions.

What’s the most common element causing your readers to bounce? Your website’s speed.   [Read more...]

WP-Members™ 2.9.1 Released

It was only two short weeks ago that 2.9.0 was released. As some of you know, I live in fear of updates. Even though I test and evaluate before a release, there is always something that pops up after the fact. With a significant rebuild of the form building functions in 2.9.0, I was definitely concerned about how the update process would be this time.

The release of 2.9.0 went quite well. However, there was one bug that did slip in. It doesn’t affect every user, but it may affect a larger number of users that past minor issues. The bug is the display of the TOS link which is not properly parsed resulting in the display of the TOS content as the link in the <a href=””> tag.

If that turns out to be the only bug in 2.9.0, I’ll be quite satisfied. But the nature of this issue does move me to release an update with a patch right away. That is what pushed 2.9.1 to production so quickly. A number of other small improvements that were not part of 2.9.0 and a new localization template are included in this update.

For a list of what is included in the 2.9.1 update, here is the official release announcement.